I’m a PhD candidate at the University of Michigan Ross School of Business (Strategy Area) and the Department of Sociology.

I am on the 2023-2024 academic job market.

My research investigates entrepreneurs’ meaning-making of (1) technology and (2) personal identities to successfully navigate their work. Entrepreneurial individuals and organizations often find themselves in contexts lacking strong structure to guide them, prompting them to engage in meaning-making to orient themselves and other stakeholders. Theoretically, I draw insights from organization theory, strategy, and economic sociology. Methodologically, I use both qualitative and quantitative approaches.

My dissertation uses qualitative methods to investigate the work of content creators (i.e., influencers) on social media platforms. I look at how these individuals make meaning of opaque algorithms, a “black box” technology that mediates the success of their work and hence their self-expression.

My work has been published in Strategic Management Journal.

You can read more about my research or find my CV here.

You can reach me at: yunhacho [at] umich [dot] edu